Market Research Pack for Founders

Know your market before you build

Tear down competitors, mine their reviews, run better customer interviews, score your idea and research pricing. Every finding comes with a source, and every guess is labeled as one.

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See it work

What do competitor customers hate? /mine-reviews, a real run.

All demo videos

5 skills inside

teardown-competitors

Compares competitors on positioning, pricing, features and proof, and lists the gaps you can use, with a source behind every cell.

"Tear down my top 3 competitors"

mine-reviews

Turns competitor reviews into ranked pains, wishes and the exact words buyers use, each quote linked to its source.

"What do customers hate about my competitors?"

run-customer-interviews

Writes an interview script that gets real stories, then turns your notes into ranked insights with counts and quotes.

"Write a discovery script for independent gym owners"

score-idea

Scores your idea on six areas from demand to willingness to pay, with evidence for each score and the cheapest next test.

"Validate my idea: booking software for dog groomers"

research-pricing

Collects sourced comparable prices, picks your value metric and proposes 2 to 3 tiers with the reasoning behind each number.

"How should I price this? Per seat or per usage?"
Typically turns a week of scattered desk research into a sourced brief in an afternoon.

What a competitor teardown looks like

Competitor teardown: online booking for independent dog groomers (UK). Example: Tidy Paws, a fictional company.

Summary
- All three lead with "save time on admin". None lead with fewer no-shows, which is the top complaint in their reviews [7][9].
- GroomBook is the cheapest entry point (£19/mo) but charges per staff member, so a 2-person salon pays £38 [1].
- Nobody offers a deposit at booking on their entry plan [1][3][5].

Gaps you can use
1. No-shows are the loudest pain, and nobody leads with it. 14 of 60 sampled reviews mention no-shows or late cancellations [7][9]. (Evidence)
2. Deposits are locked behind higher tiers. Entry plans at all three exclude them [1][3][5]. (Evidence)
3. Solo groomers are underserved. Two competitors show only 5+ staff salons in case studies [4][6]. (Inference)

Sources
[1] GroomBook pricing page, groombook.example/pricing, read 2026-10-24

An excerpt from the worked example included in the kit. The business is made up. The skills ask for your real details and mark anything they had to assume, so nothing gets invented.

Set up in two minutes

  1. Claude apps (web or desktop): open Settings > Capabilities and turn on Skills. Upload the 5 zips from the upload-to-claude folder.
  2. Claude Code: cp -R market-research-pack/skills/* ~/.claude/skills/
  3. Ask Claude, for example: "Tear down my top 3 competitors"

Needs a Claude plan with Skills turned on. No coding, no terminal for the Claude apps. If web search is on, the skills use it to check facts and cite sources.

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License

Use and change the skills in your own business, including with your team. You can't resell or redistribute them. Full terms.